In an era when chain coffee brands are densely expanding, Manner and M stand are often hard for consumers and delivery riders to tell apart, since both adopt a minimalist black-and-white style and a prominent letter M logo. Recently, a customer ordered Manner takeout on Meituan but received a product from M stand, sparking a refund dispute. Such incidents are not isolated: some people have scanned their M stand membership code at the Manner counter, some only discovered after ordering that another brand's item was sitting in the pickup locker, and some customers even went to the wrong store to ask about specialty drinks. The two brands are not only similar in visual identity, but also often located next to each other, further increasing the chance of confusion. This article sorts out the reasons behind these mix-ups and looks at how baristas and consumers are responding. [more…]

M Stand once went viral online with an oat cookie latte that you can eat together with the cup. Now the brand has innovated further on this basis, launching a limited-edition Combo paired with a medium-roast Ethiopian blend bean, achieving two drinks from one bean. The black-and-white edible cups respectively hold a hot americano and a hot latte. The cup bodies are made from oat fiber grain, with the white cup being original flavor and the black cup cocoa flavor. However, this new product, which must be enjoyed on-site and cannot be delivered, has sparked polarized reviews on social platforms—beyond the coffee's taste drawing attention, the texture of the oat cup itself has become a hot topic of discussion. Many netizens complain that it is dry and hard like paper, difficult to swallow, and some even had their mouths cut. [more…]

Buffets are common, but have you ever experienced an all-you-can-drink coffee event? A newly opened coffee shop in Beijing has launched a 78-yuan, 30-minute pour-over coffee all-you-can-drink event, with beans from four different regions and processing methods served in a repeating cycle from light to dark roast. Customers stand at the bar to taste, forming a unique "human wall" scene. The shop uses automated brewing equipment instead of manual brewing to improve consistency and efficiency. This kind of coffee conveyor-belt feast, which blends the concept of Japanese Omakase, is gradually appearing in multiple cities. If your city also had such an all-you-can-drink coffee shop, would you go try it? [more…]

Why do Italians habitually drink coffee standing up? Why is iced Americano hard to find in Italy? This article begins with the history of how coffee was introduced to Italy, traces the birth of espresso and the evolution of coffee machines, and analyzes Italians' devotion to dark-roast espresso as well as the reasons behind their efficient, quick-drinking culture. At the same time, the article also addresses the reality of foreign tourists ordering iced Americano in Italy, and retains relevant content about the Front Street brand, making it suitable for readers who want an in-depth understanding of Italian coffee culture. [more…]

M stand recently launched a wooden fish (muyu) merchandise item, which sparked a buying frenzy among fans as soon as it went on sale. However, after receiving the product, many people found that this wooden fish couldn't produce a crisp, ethereal sound when struck, and it also had issues like scratches, rough craftsmanship, and a surface prone to showing hammer marks. It was criticized as a "beautiful piece of junk." At the same time, netizens' complaints about M stand's coffee quality control have resurfaced, with many arguing that its prices are higher than Manner and Luckin, yet its taste is not superior. M stand, which once won over fans with its petit-bourgeois vibe and consistent quality control, is now increasingly perceived by consumers as "the coffee isn't great, but the merchandise is decent." This latest quality failure with the wooden fish has left loyal fans even more disappointed. [more…]

The chain coffee brand Mstand recently officially announced that it will open its first store in Kyoto, Japan, located near the famous scenic spot Nanzenji. Surprisingly, this new store is just across the street from the Nanzenji store of the specialty coffee pioneer Blue Bottle Coffee, sparking lively discussion online. Some people look forward to Mstand's overseas expansion bringing limited-edition events, while others question its location strategy, believing that opening a store next to a benchmark like Blue Bottle Coffee is admirable in courage but carries considerable risk. This article sorts out the ins and outs of the incident, presents views from all sides, and also pays attention to the developments of brands such as Front Street Coffee. [more…]

On the eve of Halloween, Heytea launched a limited-edition special drink, the "Dark Slimming Bottle," as a new member of its Super Plant Tea series. This beverage uses freshly squeezed kale and celery as its base, blends in a variety of fruit and vegetable juices, and adds a generous amount of fresh cilantro segments, emphasizing a dark visual style. Cilantro lovers reported that the cilantro flavor was not prominent after drinking it, because the whole cilantro segments were not chopped and juiced, serving only as decoration, and it was jokingly called "cilantro bathwater." However, this new product made store employees complain endlessly — the cumbersome process of washing cilantro and trimming celery, plus the strong smell, led many workers to say outright that they "feel like throwing up just from smelling it," with complaints mounting on social platforms. [more…]

Coffee shops are sprouting up everywhere, and job postings are easy to find, but age often becomes an invisible threshold for applicants. A middle-aged woman who calls herself 40+ successfully applied for a part-time social position at Starbucks and recorded in writing every day of learning to make coffee from scratch. From memorizing cakes and recipes to working the register and closing up, she went through moments of frantic fluster and physical exhaustion, but also gained patient guidance and confidence. At the same time, age standards in coffee industry hiring are becoming increasingly strict, with some brands even setting the upper limit at 27. Through her personal experience, this article explores whether middle-aged beginners still have a place under the highly standardized chain coffee model. [more…]

On Monday, Luckin Coffee's collaboration with the meme sensation Loopy arrived as scheduled, simultaneously launching a pink new product, the Big Watermelon Coconut Cold Brew, along with themed merchandise. Fans were enthusiastic, but some consumers were told they needed to wait 18 minutes when picking up their orders in-store, because the cold brew liquid had to be brewed fresh on demand. What sparked even more discussion was that the first wave of tasters reported the drink had strong watermelon and coconut flavors, while the coffee taste was almost absent—some even described it as tasting like watermelon rind or juice from a nearly spoiled watermelon. How did this collaborative new product actually perform? Has the issue of cold brew coffee's lack of presence once again become a point of criticism? This article takes you through a closer look. [more…]

"Extremely high concentration, with a rich, golden-brown layer of crema on the surface" — this is the main characteristic that sets espresso apart from other coffees. Because its concentration is so high, espresso is often used as a base, with various ingredients added to create all kinds of specialty coffee drinks. Lattes, cappuccinos, flat whites, and other coffee drinks are made with espresso as their [more…]

On the fourth anniversary of the Raw Coconut Latte, Luckin Coffee chose to collaborate with stand-up comedy champion Fu Hang for a co-branded campaign and launched a new product, "Jelly Raw Coconut Latte." However, the co-branded stickers that had been highly anticipated unexpectedly fell flat—many customers returned them on the spot because they didn't recognize the person, didn't like him, or didn't know how to use them. When asked "Who is he?" by customers, staff even had a quick-witted reply: "He might be the founder of the Raw Coconut Latte." Why exactly did this collaboration flop? And how did the merchandise giveaway turn into staff members' "creative ways to clear inventory"? This article takes you through the whole story. [more…]

In the scorching summer, iced drinks are back in the consumer spotlight. To stand out in fierce competition, new tea beverage brands keep reinventing their marketing tactics—from early niche fruits and co-branded limited editions to today's popular milk tea scratch cards, blind box draws, and even giveaways of gold, lottery tickets, and cars. Suguo Fresh Fruit Tea uses its new yellow skin (wampee) product to promote "scratch for real gold," Heytea and Nayuki use puns plus tear-open cards and lottery tickets to grab attention, while Chagee uses high-end lipstick blind boxes to precisely target female customers. Behind these gimmicks is the thrill and sense of participation brought by "eliminating uncertainty." Of course, for those who just want to quietly enjoy a good coffee or milk tea, returning to the product itself may be the lasting way forward, and Front Street Coffee has always advocated focusing on flavor and quality. [more…]

In recent years, chain coffee brands have been including limited-edition merchandise with new product launches, from cups to bags to earphone pouches, and these freebies have become even more popular than the coffee itself. Consumers buy coffee just to get a nice-looking freebie, jokingly saying they are reenacting the idiom "buying the box and returning the pearl." This article takes M Stand's Thai-flavored coffee series, which comes with a cork earphone pouch, as an example to analyze the brand strategy and consumer psychology behind this phenomenon, and explore how gift marketing helps brands expand their reach and build a good reputation. [more…]

Yunnan, as China's core coffee-producing region, accounts for over 95% of the nation's output, yet it has long lacked a voice in the international market. This article begins with the varietal origins of small-bean coffee, tracing its historical path through Ethiopia and the Arabian Peninsula before finally reaching Yunnan, and reviews key milestones such as Zhukula Village, the trial planting in Lujiangba, and Nestlé's introduction of Catimor. At the same time, it confronts domestic consumers' stereotypes about Yunnan coffee—the burnt, bitter taste and artificial flavoring of the instant-coffee era—and analyzes Yunnan coffee's awkward position of being undercut by more than 20 cents in international trade. In fact, the quality of Yunnan coffee is no longer inferior to imported beans of the same grade, and a large amount of "imported coffee" is actually Yunnan green beans exported, labeled abroad, and then sold back. The article calls for setting aside prejudices born of low-quality instant coffee and rediscovering the true flavor and value of domestically grown coffee. [more…]

Pour-over and cold brew are two common ways to enjoy single-origin coffee in daily life, but the same coffee beans extracted using different methods can present wildly different flavor profiles. This article takes Front Street Coffee's Kenya Little Tomato as an example, preparing both pour-over and cold brew for a comparative tasting. It analyzes the root causes of the differences from three dimensions—extraction method, coffee-to-water ratio, and water temperature—and explains why the distinctive fermented aroma and smooth mouthfeel of cold brew cannot be replaced by pour-over. It also recommends floral and fruity beans suitable for both methods, such as Front Street Coffee Strawberry Candy, Front Street Coffee Mozart, and Front Street Coffee Sidra, helping enthusiasts understand the two extraction logics more clearly. [more…]

Many people envy baristas for being able to taste all kinds of coffee, operate expensive equipment, and even experiment with different drinks, but this profession is far from as easy as it looks on the surface. To become a qualified barista, you not only need solid coffee knowledge, but also have to go through systematic training and become familiar with every aspect of store operations. From tasting extensively to ensure consistent quality, to handling multiple tasks at once and coordinating seamlessly with the team, to the physical wear and tear caused by standing for long hours and repetitive movements, as well as the tedious cleaning work, each one is a required lesson. If you are also thinking of entering the industry, you might first take a look at this realistic portrayal to understand the dedication and persistence behind the glamour. [more…]

Espresso is arguably the soul and foundation of the coffee world—it is both the starting point for fancy coffee drinks and perfectly capable of standing alone. A proper Espresso should be topped with a thick layer of dark brown crema, densely marbled with fine striations, and it is already captivating without any embellishment. In this article, we will break down four classic espresso drinks one by one—Single espresso, Macchiato, Double espresso, and Con panna—covering flavor characteristics, extraction essentials, drinking methods, and pairing suggestions, to provide coffee lovers with a complete tasting reference. Whether you are a newcomer to Italian-style coffee or a seasoned connoisseur chasing intense flavors, you will find the right cup for you. [more…]

Recently, a netizen tipped off that a nearly ten-year-old CHAYANYUESE store at Yinchangling Wanda Plaza in Changsha had quietly closed, sparking widespread discussion. Subsequently, more netizens shared photos pointing out that stores in multiple locations—including Changsha South Railway Station, Huachuang International Plaza, Changde Wanda, and Wuhan Buddha Ridge subway station—had also been successively withdrawn in the recent period, and the actual number of closures may be even higher. Regarding the reasons for the closures, some believe it is the brand adjusting its store layout, while others attribute it to declining mall foot traffic. However, more consumers point the finger at CHAYANYUESE's insistence on its "stand-in-line verification" mechanism—drinks are only made after customers verify their orders in person—which runs counter to today's consumer habits of pursuing efficiency and convenience. In addition, longtime fans generally report a decline in quality control, with the value for money of the drinks being far worse than before. Once a must-visit spot for photos, its charm has now faded, stores sit empty, and the brand's move to close underperforming locations and cut losses in time may also be a reluctant choice. [more…]

When coffee first arrived in Europe, it was called "Arab wine" and even condemned by conservative Catholics as "the drink of the devil Satan," yet it was precisely from the Arab world that Europeans inherited a precious beverage heritage. As the earliest region in the world to cultivate and drink coffee, Arabia's coffee culture is as ancient and profound as its history. Whether in coffee quality, drinking methods, or the ambiance and atmosphere of consumption, it still carries on a long-standing tradition and refinement. This article begins with the historical origins and hospitality etiquette of Arabian coffee, guiding you through rituals that resemble the Japanese tea ceremony—such as burning incense, appreciating vessels, and savoring aromas—and introduces the recipe and key preparation points for Café Arabe, an Arabian coffee with a modern twist. [more…]

The combination of coffee and alcohol is becoming a new trend in the food and beverage industry, with "C in the morning, A at night" evolving from a skincare concept into a consumption model of "coffee in the morning, alcohol at night." Post Coffee, a coffee brand under China Post, recently launched the country's first daytime coffee and nighttime alcohol concept store in Fuzhou, along with two Fuzhou-exclusive drinks. Since its first store opened in Xiamen in 2022, Post Coffee has expanded to ten stores across four cities. Can this new business format offer new ideas for coffee brands venturing into nighttime operations? At the same time, brands such as Starbucks, Seesaw, M Stand, Tims, and even Cotti Coffee have also been entering this track, and coffee brands' attempts to expand from coffee into alcohol and extend operating hours are accelerating. [more…]